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	<title>Hctor.com &#187; npd-group</title>
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		<title>The DS Is About To Become The Biggest-Selling Console Of All Time [Ds]</title>
		<link>http://www.hctor.com/the-ds-is-about-to-become-the-biggest-selling-console-of-all-time-ds/</link>
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		<pubDate>Fri, 14 May 2010 05:30:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ The PlayStation 2 deservedly holds the record as the top-selling video game console of all time. It won't, however, hold the record for much longer. More&#160;&#187; ]]></description>
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										<!--  div style="background-color: #B3B3B3; width: 160px; padding: 1px;"&gt;<a title="Click here to read The DS Is About To Become The Biggest-Selling Console Of All Time" href="http://kotaku.com/tag/ds/"><span>#</span><span>ds</span></a>&lt;/div &#8211;></p>
<div><a title="Click here to read The DS Is About To Become The Biggest-Selling Console Of All Time" href="http://kotaku.com/5538740/the-ds-is-about-to-become-the-biggest+selling-console-of-all-time"><br />
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</p></div>
<p>				The PlayStation 2 deservedly holds the record as the top-selling video game console of all time. It won&#8217;t, however, hold the record for much longer.				<a href="http://kotaku.com/5538740/the-ds-is-about-to-become-the-biggest+selling-console-of-all-time" title="Click here to read more about The DS Is About To Become The Biggest-Selling Console Of All Time [Ds]">More&nbsp;&raquo;</a><br />
				
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		<title>Splinter Cell: Conviction Was April&#8217;s Big Winner [Update] [Npd Group]</title>
		<link>http://www.hctor.com/splinter-cell-conviction-was-aprils-big-winner-update-npd-group-2/</link>
		<comments>http://www.hctor.com/splinter-cell-conviction-was-aprils-big-winner-update-npd-group-2/#comments</comments>
		<pubDate>Thu, 13 May 2010 22:40:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ Sam Fisher used little stealth in his slaying of the competition in April, with Tom Clancy's Splinter Cell: Conviction clearly visible at the top of April's bestselling games list, according to the NPD Group. More&#160;&#187; ]]></description>
			<content:encoded><![CDATA[<p>
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										<!--  div style="background-color: #B3B3B3; width: 160px; padding: 1px;"&gt;<a title="Click here to read Splinter Cell: Conviction Was April's Big Winner [Update]" href="http://kotaku.com/tag/npdgroup/"><span>#</span><span>npdgroup</span></a>&lt;/div &#8211;></p>
<div><a title="Click here to read Splinter Cell: Conviction Was April's Big Winner [Update]" href="http://kotaku.com/5538504/splinter-cell-conviction-was-aprils-big-winner-[update]"><br />
						<img style="border-color: #B3B3B3;border-width: 0 1px 1px;border-style: none solid solid" height="120" width="160" alt="Click here to read Splinter Cell: Conviction Was April's Big Winner [Update]" src="http://cache-02.gawkerassets.com/assets/images/9/2010/05/160x120_splinter_cell_conviction_box.jpg" /><br />
											</a></div>
</p></div>
<p>				Sam Fisher used little stealth in his slaying of the competition in April, with Tom Clancy&#8217;s Splinter Cell: Conviction clearly visible at the top of April&#8217;s bestselling games list, according to the NPD Group.				<a href="http://kotaku.com/5538504/splinter-cell-conviction-was-aprils-big-winner-[update]" title="Click here to read more about Splinter Cell: Conviction Was April's Big Winner [Update] [Npd Group]">More&nbsp;&raquo;</a><br />
				
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		<title>Splinter Cell: Conviction Was April&#8217;s Big Winner [Update] [Npd Group]</title>
		<link>http://www.hctor.com/splinter-cell-conviction-was-aprils-big-winner-update-npd-group/</link>
		<comments>http://www.hctor.com/splinter-cell-conviction-was-aprils-big-winner-update-npd-group/#comments</comments>
		<pubDate>Thu, 13 May 2010 22:40:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ Sam Fisher used little stealth in his slaying of the competition in April, with Tom Clancy's Splinter Cell: Conviction clearly visible at the top of April's bestselling games list, according to the NPD Group. More&#160;&#187; ]]></description>
			<content:encoded><![CDATA[<p>
<div>
										<!--  div style="background-color: #B3B3B3; width: 160px; padding: 1px;"&gt;<a title="Click here to read Splinter Cell: Conviction Was April's Big Winner [Update]" href="http://kotaku.com/tag/npdgroup/"><span>#</span><span>npdgroup</span></a>&lt;/div &#8211;></p>
<div><a title="Click here to read Splinter Cell: Conviction Was April's Big Winner [Update]" href="http://kotaku.com/5538504/splinter-cell-conviction-was-aprils-big-winner-[update]"><br />
						<img style="border-color: #B3B3B3;border-width: 0 1px 1px;border-style: none solid solid" height="120" width="160" alt="Click here to read Splinter Cell: Conviction Was April's Big Winner [Update]" src="http://cache-02.gawkerassets.com/assets/images/9/2010/05/160x120_splinter_cell_conviction_box.jpg" /><br />
											</a></div>
</p></div>
<p>				Sam Fisher used little stealth in his slaying of the competition in April, with Tom Clancy&#8217;s Splinter Cell: Conviction clearly visible at the top of April&#8217;s bestselling games list, according to the NPD Group.				<a href="http://kotaku.com/5538504/splinter-cell-conviction-was-aprils-big-winner-[update]" title="Click here to read more about Splinter Cell: Conviction Was April's Big Winner [Update] [Npd Group]">More&nbsp;&raquo;</a><br />
				
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		<title>Uncharted 2, Wii Fit Plus &amp; Borderlands Bow Big In October [Npd Group]</title>
		<link>http://www.hctor.com/uncharted-2-wii-fit-plus-borderlands-bow-big-in-october-npd-group/</link>
		<comments>http://www.hctor.com/uncharted-2-wii-fit-plus-borderlands-bow-big-in-october-npd-group/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 18:20:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ Naughty Dog's PlayStation 3 exclusive Uncharted 2: Among Thieves , as expected, trounced the competition in October moving over a half-million copies, according to the NPD Group . But competitors Wii Fit Plus and Borderlands racked up impressive sales of their own. The month was packed with new software, including Forza Motorsport 3, Kingdom Hearts 358/2 Days and NBA 2K10 which put big numbers on the board. ]]></description>
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<p><img src="http://cache.gawker.com/assets/images/9/2009/11/500x_uncharted_2_npd.jpg" class="left image500" width="500" />Naughty Dog&#8217;s PlayStation 3 exclusive <a title="Click here to read more posts tagged #uncharted2amongthieves" href="http://kotaku.com/tag/uncharted2amongthieves/">Uncharted 2: Among Thieves</a>, as expected, trounced the competition in October moving over a half-million copies, according to the <a title="Click here to read more posts tagged #npdgroup" href="http://kotaku.com/tag/npdgroup/">NPD Group</a>. But competitors Wii Fit Plus and Borderlands racked up impressive sales of their own.</p>
<p>The month was packed with new software, including Forza Motorsport 3, Kingdom Hearts 358/2 Days and NBA 2K10 which put big numbers on the board. And while the PS3 and Wii secured software spots one and two, respectively, the Xbox 360&#8242;s showing as a platform resulted in six of the top ten games sold in the U.S. this October. That&#8217;s a lot of royalty payments going Microsoft&#8217;s way.</p>
<p>And speaking of Microsoft&#8217;s fortunes, <a href="http://kotaku.com/5385304/halo-3-odst-beats-out-madden-mario--marvel-to-win-september">last month&#8217;s U.S. software champ</a> Halo 3 ODST managed to round up another 271,000 sales.</p>
<p>The top ten games for the month of October according to NPD are&#8230;</p>
<p>01. Uncharted 2: Among Thieves (PS3) &#8211; 537,000<br /> 02. Wii Fit Plus (Wii) &#8211; 441,000<br /> 03. Borderlands (Xbox 360) &#8211; 418,000<br /> 04. Wii Sports Resort (Wii) &#8211; 314,000<br /> 05. NBA 2K10 (Xbox 360) &#8211; 311,000<br /> 06. Halo 3 ODST (Xbox 360) &#8211; 271,000<br /> 07. NBA 2K10 (PS3) &#8211; 213,000<br /> 08. Forza Motorsport 3 (Xbox 360) &#8211; 175,000<br /> 09. Kingdom Hearts 358/2 Days (DS) &#8211; 169,000<br /> 10. FIFA Soccer 10 (Xbox 360) &#8211; 156,000</p>
<p>That&#8217;s just a portion of the $572.73 million that U.S. consumers spent on video game software last month, down 18% from the same period last year.</p>
<p>NPD&#8217;s Anita Frazier notes that about half of Wii Fit Plus&#8217; sales for the month were of the bundled variety, meaning that plenty of Wii owners are investing in Wii Balance Boards for the first time.</p>
<p>&#8220;The top game for the month across all platforms was NBA 2K10, at 575K units,&#8221; Frazier says of 2K Sports&#8217; latest. &#8220;It was a great launch for the game, outselling last year&#8217;s NBA 2K9 by 60% in its launch month. Sales on both the Xbox 360 and PS3 platforms improved substantially over last year.&#8221;</p>
<p>Now for the bad news.</p>
<p>&#8220;The music/dance genre saw big declines this month compared to last year,&#8221; Frazier notes. &#8220;The genre generated $53 million in sales as compared to $137 million last year. Both Rock Band: Beatles, and Guitar Hero 5 have the potential to be good gifting items for the holidays, so we should expect to see an uptick in sales over the next two months.&#8221;</p>
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		<title>PS3 Price Drop Makes It September&#8217;s Top Console [Console Wars]</title>
		<link>http://www.hctor.com/ps3-price-drop-makes-it-septembers-top-console-console-wars/</link>
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		<pubDate>Mon, 19 Oct 2009 17:40:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ The newer, slimmer, cheaper PlayStation 3 outsold the Xbox 360 and Wii during the month of September, according to new data from the NPD Group , the first time the console has bested both of its console rivals in the U.S. Sony's recent price drop was in effect for the full month of September, more than doubling month-to-month PS3 sales to the tune of 491,800. ]]></description>
			<content:encoded><![CDATA[<p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/kotaku/2009/10/ps3_slim_npd.jpg"><img src="http://cache.gawker.com/assets/images/9/2009/10/500x_ps3_slim_npd.jpg" class="left image500" width="500" /></a>The newer, slimmer, cheaper PlayStation 3 outsold the Xbox 360 and Wii during the month of September, according to new data from the <a title="Click here to read more posts tagged #npdgroup" href="http://kotaku.com/tag/npdgroup/">NPD Group</a>, the first time the console has bested both of its console rivals in the U.S.</p>
<p>Sony&#8217;s recent price drop was in effect for the full month of September, more than <a href="http://kotaku.com/5356885/npd-ps3-sales-gain-ground-on-price-drop-nintendo-ds-still-tops">doubling month-to-month PS3 sales</a> to the tune of 491,800. That&#8217;s easily better than its nearest competitor, the Wii, which managed 462,800 units sold in the United States last month and well beyond what the Xbox 360 sold.</p>
<p>None of those consoles, however, managed to outsell Nintendo&#8217;s DS platform, which continues its six month streak atop the NPD Group&#8217;s hardware chart with another half-million plus sold.</p>
<ul>
<li>Nintendo DS &#8211; 524,200</li>
<li>PlayStation 3 &#8211; 491,800</li>
<li>Wii &#8211; 462,800</li>
<li>Xbox 360 &#8211; 352,600</li>
<li>PSP &#8211; 190,400</li>
<li>PlayStation 2 &#8211; 146,000</li>
</ul>
<p>Total hardware sales in the U.S. amounted to $472.28 million during the month of September, which runs from 8/30 to 10/03, according to the NPD Group&#8217;s window. Speaking of NPD, here&#8217;s what analyst Anita Frazier had to say.</p>
<p>&#8220;All three console manufacturers enjoyed the impact of lower prices on unit sales as the PS3, Wii, and Xbox 360 realized an increase over August of 87%, 33%, and 31% respectively, on an average sales per week basis (keeping in mind September was a 5-week month compared to 4-weeks in August).&#8221;</p>
<p>&#8220;Compared to last September, the PS3 was the big winner, more than doubling last year&#8217;s sales,&#8221; Frazier notes, pointing to <a href="http://kotaku.com/5064746/nintendo-kicks-sales-ass-in-september-xbox-rebounds">last September&#8217;s</a> less than impressive fifth place finish for the PlayStation 3. &#8220;This portrays a very strong consumer reaction to the price decrease as August and September both realized a lift of more than 70% over the prior month.&#8221;</p>
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		<title>NPD study finds 40% of recent game purchases were impulse-driven</title>
		<link>http://www.hctor.com/npd-study-finds-40-of-recent-game-purchases-were-impulse-driven/</link>
		<comments>http://www.hctor.com/npd-study-finds-40-of-recent-game-purchases-were-impulse-driven/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 10:58:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ An NPD Group study, using our Canadian brothers and sisters as guinea pigs, has apparently determined that 40 percent of game buyers purchased on impulse (no, not Stardock's Impulse ) in the last six months. GI.biz reports that the study found the driving factor for these losses in willpower were pretty packaging, online accessibility and cheaper pre-owned titles. NPD's Matthew Tattle notes that it's surprising to find impulse purchasing going on during a recession, but that "it's clear that hardcore gamers will find a way to satisfy their need for something new, different and enjoyable." Or, maybe, their ADD is just kicking in and they can't focus on the fact that we're in a recession]]></description>
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<div align="center"><a href="http://www.gamesindustry.biz/articles/40-percent-of-gamers-buy-on-impulse"><img hspace="4" height="262" width="580" vspace="4" border="0" align="top" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2009/10/impulse5802.jpg" /></a></div>
<p>An NPD Group study, using our Canadian brothers and sisters as guinea pigs, has apparently determined that 40 percent of game buyers purchased on impulse (no, not Stardock&#8217;s <a href="http://www.joystiq.com/tag/Impulse/">Impulse</a>) in the last six months. <a href="http://www.gamesindustry.biz/articles/40-percent-of-gamers-buy-on-impulse">GI.biz</a> reports that the study found the driving factor for these losses in willpower were pretty packaging, online accessibility and cheaper pre-owned titles.</p>
<p>NPD&#8217;s Matthew Tattle notes that it&#8217;s surprising to find impulse purchasing going on during a recession, but that &#8220;it&#8217;s clear that hardcore gamers will find a way to satisfy their need for something new, different and enjoyable.&#8221; Or, maybe, <a href="http://www.joystiq.com/2009/10/15/iowa-state-study-links-gaming-to-over-there-check-it-out/">their ADD is just kicking in</a> and they can&#8217;t focus on the fact that we&#8217;re in a recession?</p>
<p>The average impulse purchase was under $27 (USD), as compared to the average $42 planned purchase. The study also found that females were more likely to buy on impulse and that 15 percent of purchases were made through online transactions. So, apparently some impulse purchases <em>were</em> on Impulse.
<p><a href="http://www.joystiq.com"><img src="http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0" /></a><a href="http://www.joystiq.com/2009/10/16/npd-study-finds-40-of-recent-game-purchases-were-impulse-driven/">NPD study finds 40% of recent game purchases were impulse-driven</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 16 Oct 2009 10:58:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
<p><a href="http://www.gamesindustry.biz/articles/40-percent-of-gamers-buy-on-impulse">Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/10/16/npd-study-finds-40-of-recent-game-purchases-were-impulse-driven/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19198504/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/10/16/npd-study-finds-40-of-recent-game-purchases-were-impulse-driven/#comments" title="View reader comments on this entry">Comments</a></p>
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		<title>NPD Groups Says Video Game Gift Sales Down This Holiday [News]</title>
		<link>http://www.hctor.com/npd-groups-says-video-game-gift-sales-down-this-holiday-news/</link>
		<comments>http://www.hctor.com/npd-groups-says-video-game-gift-sales-down-this-holiday-news/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 04:00:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ Research group NPD predicts a less techy Christmas in their holiday retail outlook. ]]></description>
			<content:encoded><![CDATA[<p>
<p><img src="http://cache.gawker.com/assets/images/2009/10/custom_1255581771942_perfect.jpg" class="left image340" width="340" />Research group NPD predicts a less techy Christmas in their holiday retail outlook. So don&#8217;t act shocked if a book shows up in your stocking instead of a video game.</p>
<p>Marshal Cohen, chief industry analyst, explains in a press release that &#8220;consumers will be looking for the right gift, rather than the most extravagant or expensive one.&#8221; So while spending might be a little bit up from last year, it&#8217;s going to be on traditional stuff like books, sweaters, wallets and stuff.</p>
<p>Video games are still in the top 10 things people plan to buy as gifts, however &mdash; right above perfumes and food. The slight drop from last year&#8217;s level might even be because people would rather buy a video game for themselves and buy their buddy a video game-related accessory. Or book.</p>
<p>Check it out for yourself <a href="http://www.npd.com/press/releases/press_091013.html">here</a>.</p>
<p><em>Thanks, Jim!</em><br /> Image Cred: ToyFare Issue No. 89 &#8220;Christmas on Infinite Earths&#8221;</p>
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		<title>Not All Video Game Industry Sales Are Slipping [Npd]</title>
		<link>http://www.hctor.com/not-all-video-game-industry-sales-are-slipping-npd/</link>
		<comments>http://www.hctor.com/not-all-video-game-industry-sales-are-slipping-npd/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 04:30:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ Video game sales are down! There is doom and gloom! Wailing and gnashing of teeth! The sky is falling! Unless, that is, you're in the accessory or peripheral business. A comparison by Gamasutra, using NPD Group numbers, has shown that while software and hardware sales in August 2009 were down on 2008's numbers, sales of "accessories" increased by 2.3%]]></description>
			<content:encoded><![CDATA[<p>
<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/kotaku/2009/09/august.jpg"><img src="http://cache.gawker.com/assets/images/9/2009/09/500x_august.jpg" class="left image500" width="500" /></a>Video game sales are down! There is doom and gloom! Wailing and gnashing of teeth! The sky is falling! Unless, that is, you&#8217;re in the accessory or peripheral business.</p>
<p>A comparison by Gamasutra, using <a title="Click here to read more posts tagged NPD GROUP" href="http://kotaku.com/tag/npd-group/">NPD Group</a> numbers, has shown that while software and hardware sales in August 2009 were down on 2008&#8242;s numbers, sales of &#8220;accessories&#8221; increased by 2.3%.</p>
<p>Of course, that did little to stem the overall year-on-year bleed for the industry as a whole, but still, it&#8217;s nice to find a positive amidst all the doom, no?</p>
<p><a href="http://www.gamasutra.com/view/feature/4131/npd_behind_the_numbers_august_.php">NPD: Behind the Numbers, August 2009</a> [Gamasutra]</p>
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		<title>NPD provides stats on game promotion, platform cross-ownership</title>
		<link>http://www.hctor.com/npd-provides-stats-on-game-promotion-platform-cross-ownership/</link>
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		<pubDate>Tue, 15 Sep 2009 03:00:00 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ The NPD Group's steady stream of gaming industry studies continues today with a fascinating look at the game purchasing community. Here's the most surprising statistic to come from the study -- in a poll asking what methods gaming enthusiasts used to gather information about new titles, 41 percent of participants chose the "word of mouth" response]]></description>
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<div><a href="http://www.npd.com/press/releases/press_090914.html"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2009/09/gam_wordofmouth_580-1252959251.jpg" alt="" /><br />
</a></div>
<p>The <a href="http://www.joystiq.com/tag/npd-group">NPD Group&#8217;s</a> steady stream of gaming industry studies continues today with a fascinating look at the game purchasing community. Here&#8217;s the most surprising statistic to come from the study &#8212; in a poll asking what methods gaming enthusiasts used to gather information about new titles, 41 percent of participants chose the &#8220;word of mouth&#8221; response. This far outweighs the ratio of gamers who draw information from advertisements, social networking sites and hands-on time with games at a friend or relatives&#8217; house.</p>
<p>The other bit of information (which will likely serve as ammunition in some misguided fanboy war) is a chart showing a breakdown of gaming console cross-ownership. It goes like this: Nearly 40 percent of PS3 owners also own Wiis or Xbox 360s, 18 percent of Xbox 360 owners have PS3s, and few Wii owners also possess 360s (26 percent) or PS3s (14 percent).</p>
<p>To see this information presented in a manner that <em>doesn&#8217;t</em> resemble the makings of an SAT Prep logic puzzle, check out the <a href="http://www.npd.com/press/releases/press_090914.html">NPD Group&#8217;s press release</a>.</p>
<div>[<a href="http://www.flickr.com/photos/mojodenbowsphotostudio/3378205556/sizes/l/">Image</a>]</div>
<p>
<p><a href="http://www.joystiq.com"><img src="http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0" /></a><a href="http://www.joystiq.com/2009/09/15/npd-provides-stats-on-game-promotion-platform-cross-ownership/">NPD provides stats on game promotion, platform cross-ownership</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 15 Sep 2009 03:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
<p><a href="http://www.npd.com/press/releases/press_090914.html">Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/09/15/npd-provides-stats-on-game-promotion-platform-cross-ownership/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19161033/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/09/15/npd-provides-stats-on-game-promotion-platform-cross-ownership/#comments" title="View reader comments on this entry">Comments</a></p>
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		<title>NPD Cross-Ownership Data Shows Some WiiPS360 Love [Report]</title>
		<link>http://www.hctor.com/npd-cross-ownership-data-shows-some-wiips360-love-report/</link>
		<comments>http://www.hctor.com/npd-cross-ownership-data-shows-some-wiips360-love-report/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 18:20:26 +0000</pubDate>
		<dc:creator>blaha</dc:creator>
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		<description><![CDATA[ The NPD Group published a report today showing that game buyers in the United States get their game info from word of mouth "above all other information sources." But somewhat more interesting is the platform crossover makeup of those surveyed. That data says that Xbox 360 owners and Wii owners look to have the biggest crossover]]></description>
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<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/kotaku/2009/09/npd_crossover.jpg"><img src="http://cache.gawker.com/assets/images/9/2009/09/500x_npd_crossover.jpg" class="left image500" width="500" /></a>The <a title="Click here to read more posts tagged NPD GROUP" href="http://kotaku.com/tag/npd-group/">NPD Group</a> published a report today showing that game buyers in the United States get their game info from word of mouth &#8220;above all other information sources.&#8221; But somewhat more interesting is the platform crossover makeup of those surveyed.</p>
<p>That data says that Xbox 360 owners and Wii owners look to have the biggest crossover. Of the Xbox 360 owning gamers surveyed, 42% also had a Wii. Similarly, of the Wii owners surveyed, 26% had an Xbox 360, compared to 14% of those who had a PlayStation 3.</p>
<p>Don&#8217;t take that the wrong way. The same ratio of PS3 owners (42% of &#8216;em) also have a Wii. And more than a third of them have a 360. Should be interesting to see how that changes as price drops for all three systems put them closer to the realm of affordability this year.</p>
<p>Beyond the ranking of who likes what and which console is &#8220;winning&#8221; for second platform in the home, the survey of 20,893 Consumer Panel members has some interesting data within. If you like statistics, you&#8217;re gonna love it.</p>
<p><a href="http://www.npd.com/press/releases/press_090914.html">MAJORITY OF GAMERS RELY ON WORD OF MOUTH AND HANDS-ON PLAY AT FRIENDS&#8217; AND RELATIVES&#8217; HOMES TO OBTAIN INFORMATION ON VIDEO GAMES</a> [NPD Group]</p>
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